It’s “Controlled Panic Time” for Ad Salespeople!
It’s mid-September—such a beautiful time of the year. Temperatures are beginning to cool a bit, the leaves on the trees are getting ready to change colors, the kids are back in school. How wonderful!...
View ArticleAd Sales Tips from the Experts: Are you a Sales Introvert or an Extrovert?
Are you an Introvert or an Extrovert? This can make a BIG difference in how you handle being part of an A-Sales team. Experts Don Nichols and Ed Coburn gave an excellent presentation at this year’s...
View ArticleSales Management Revolution: Financial Times Rolls Out Cost per Hour Advertising
Check out this recent article in Ad Age about how the Financial Times has officially rolled out a CPH (cost per hour) metric, where advertisers pay for “attention time,” thus shattering the...
View ArticleApple Ad-blocking: What’s it Mean for Niche Publishing?
Publishers are buzzing about the latest ad-blocking software from Apple and what it all means. Will it affect niche digital publishers and how? In past posts we’ve shared different voices on the...
View Article7 Top Tips to Beat the Holiday Sales Blues!
This time of year business tends to slow down in Media Sales Land. At least that seems to be the mindset. Some ad sales reps even make the claim,“Nothing never happens between Dec 21st and Jan 8th.”...
View ArticleOvercome the 5 Roadblocks to Ad Sales Success!
What better time than President’s Day to take some time to think about the big questions? For example, is there something that is preventing you from exceeding your ad sales goals, but you can’t quite...
View ArticleMedia Ad Sales: Dare to be Great!
It was 1969 and I was 13 years old, totally immersed in sports. (My wife would argue that I still am.) To my full-on and complete excitement, my hometown was about to bring in an expansion basketball...
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